Data management platform The ADEX has deployed Digital Element’s hyperlocal IP geolocation technology to improve audience understanding and targeting capabilities, boosting their client’s conversion rates by as much as 25%.
AOL has expanded its ONE marketing platform platform, letting advertisers to programmatically target mobile app users, as well as measure and attribute how and to what extent mobile app advertising works compared to overall media spend.
David Ogilvy and other ad greats such as William Bernbach were constantly referenced in the TV Show Mad Men- and their advice has resonance far beyond the marketing sphere. Carla Faria, Director of Solutions at Say Media looks at famous quotes from advertising legends and how their pearls of wisdom from the past remain a … [Read more…]
Every marketer is being told that personalisation is the number one priority. But when does personalisation become too personal? When does the great customer offer segue into the over familiar communication that has a detrimental effect on the relationship? Nick Keating, Vice President, EMEA, Maxymiser, outlines the importance of introducing the right people, processes and … [Read more…]