The study, from Hoxton Mix, indicates that attitude towards permanent remote work varies between industries. For example, more than 3 in 5 (64%) of respondents who work in the Sales, Media and Marketing industries agree that this would be a positive change, but only less than 1 in 5 (16% of workers in the Arts … [Read more…]
Classic is a curated collection of the very best Lion-winning work, spanning 1954-2000. The website, made in partnership with Facebook, is available for free on intelligence platform The Work. A documentary was launched alongside the collection, and debuts as part of Lions Live, the new digital experience from Cannes Lions, running all this week. The … [Read more…]
Communities can both humanise a brand and make customers feel valued through experiences or direct communication. It also helps strengthen retention and advocacy to ultimately attract new consumers. Benji Vaughan, Founder/CEO of Disciple Media offers some key tips on how to build a powerful brand community from the ground up.
The virus pandemic has changed marketing in the short term, but which changes will stick permanently? From chatbots and experience to attribution and remote working, Inken Kuhlmann-Rhinow – Marketing Director, HubSpot EMEA, looks at the way marketing trends will permanently change in a post-COVID world.