Older shoppers are more likely than youngsters to use their mobiles to compare prices online for products they see in stores, according to new research.
Nearly a third (30%) of movie tickets are bought on mobile phones in then US, and 87% of movie watchers look up movies on their phones after seeing an ad elsewhere, according to new research from the IAB.
Mobile use in the travel sector is booming, with 64% of mobile owners searching for holiday sites via a mobile device compared to 58% in a desktop environment. Mobile marketing agency, Yodel Mobile, has produced infographic which details how mobile is used by consumers for the travel sector.
YouTube’s homepage-takeover adverts will now display on mobile apps for the first time.
Has Mobile Marketing reached the point where the novelty has worn off and irritation is taking over? Steve Abbott at the British Population Survey (BPS) looks at UK trends over the past 5 years to assess the future of mobile marketing.
Facebook reports its second-quarter earnings after the bell today and the big question will be how well it’s growing its mobile revenue— an issue that dragged its post-IPO performance. The consensus from analysts is that a third of Facebook’s total ad revenue will come from mobile devices. Marco Veremis CEO of mobile marketing company, Upstream … [Read more…]
The latest industry standards give a boost to accountability with mobile advertising metrics and measurement of impressions finally agreed between key stakeholders. These cover banners, apps and refresh rates, and will help make mobile advertising a little easier to trade and a lot easier assess.
Apple’s App Store is rife with ‘zombie apps’ that are rarely with an estimated two-thirds of the total available being barely used, according to new research.
Mobile data privacy concerns once again made headlines this as Samsung attempted to mine customer data in exchange for a free copy of Jay-Z’s new album Magna Carta Holy Grail. The move attracted criticism from fellow rapper Killer Mike amongst others, highlighting that it was not being made clear enough to consumers that their data … [Read more…]
Incentivated has bought Ad.IQ. for an undisclosed sum, as the mobile marketing firm looks to expand.