The virus pandemic has changed marketing in the short term, but which changes will stick permanently? From chatbots and experience to attribution and remote working, Inken Kuhlmann-Rhinow – Marketing Director, HubSpot EMEA, looks at the way marketing trends will permanently change in a post-COVID world.
The COVID-19 crisis has forced advertisers to rethink their creatives, messaging and media strategies. While the homebound economy has led to higher linear and OTT viewership, brands are under pressure to optimise costs, ensuring that every dollar in an ad budget impacts the bottom line. Calum Smeaton, CEO and Founder of TVSquared, a global provider … [Read more…]
This pandemic is the first worldwide crisis taking place in an era of ‘viral’ content sharing and accelerated marketing landscape. Katrina Russell, Project Director at Sign Salad, explores how specific brands, from Crocs to Oatly, have adapted key visual and language cues convey the changing cultural meanings of a brand’s values and build connections with … [Read more…]
Today’s brands are increasingly using more music to help tell their stories to consumers. As a result of this, there is now increasing demand for stock music. Kate Cooper, Music Producer at Shutterstock discusses how contrary to belief, stock allows creatives to be employed in their profession whilst they work on their personal portfolios of … [Read more…]