Rubicon Project has launched a Mobile Native Ad Server aimed at premium publishers and app developers looking to boost sponsored content revenue on smartphones and tablets.
Netflix has launched in Cuba, one of the first US firms to launch in the country after the recent loosening of U.S. trade restrictions.
The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying for sponsored content on the site. With new stats showing the site attracts more Facebook fans than BuzzFeed in the UK, we look at how it’s become ‘Pinterest for blokes’. Launched in 2011, the LADBible is … [Read more…]
Forget the sell, 18 to 34-year-olds are looking for authenticity and compelling stories. Say Media’s Director of Solutions Carla Faria makes sense of recent research