QR codes, Gen Z and the future of OOH

QR codes, Gen Z and the future of OOH
QR codes, Gen Z and the future of OOH

Thanks to the revival and adoption of QR codes we are starting to see growing adoption in OOH, turning stagnant billboards into immersive AR, video or digital shopping experiences with just a scan.  James Lane, MD, Redbus Media discuss the power of interactive outdoor campaigns in helping brands create an emotional and memorable impact.