Top 10 most viewed YouTube ads in 2014
Sainsbury’s Christmas ad tops the 2014 UK YouTube ads leaderboard, with Nike getting two spots in the top 10 ranking, according to new data from Google which also looks at the leading agencies.
YouTube
Sony premieres ‘The Interview’ online after hacking controversy
Sony Pictures has expanded distribution of its controversial comedy film The Interview to include more theatres and video-on-demand platforms, after hackers threatened to attack cinemas screening the film.
Video viral of the week: Asos lets viewers change colours of YouTube video
Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. See why its our video viral of the week below…
Image search breakthrough: Google bots learn to describe entire scenes
Searches for images will soon get a lot smarter, with Google unveiling new technology that can understand entire scenes with a high level of accuracy.
Street smarts: How ‘10 hours walking in NYC’ became the most talked-about viral of the year
Just what is it like to be a woman walking the streets of New York City alone? This controversial video from non-profit organisation Hollaback! filmed the real-life reactions of men as a woman walks around the city. This case study looks at how the video put street harassment in the spotlight, getting a huge 37 … [Read more…]
Chupa Chips turns to Instagram for Halloween adventure
Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy.
Mobile now accounts for half of all YouTube traffic
Half of all YouTube views are now coming from mobile devices, with Google now mulling an ad-free subscription service to cater for the app generation.
Facebook ‘overtakes YouTube for PC video views’ (but still lags on mobile)
Facebook has reportedly passed YouTube for monthly video views on desktop for the first time, delivered nearly a billion more than YouTube August, as the social networks ‘autoplaying’ video format looks to be paying off.
Video viral of the week: Peugeot reboots action-packed 80’s ad
Back in 1984, Peugeot ran a James Bond-style ad to promote its 205 model, replete with helicopter chases, explosions and glamorous women. Now the ad is back… with a digital twist. See why it’s our video viral of the week below…
Asda’s YouTube shopping channel gets 2m views
Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels.