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YouTube

Top 10 highest paid YouTube stars: 8 years olds beats PewDiePie to top influencer list

December 20, 2019
Top 10 highest paid YouTube stars: 8 years olds beats PewDiePie to top influencer list
Top 10 highest paid YouTube stars: 8 years olds beats PewDiePie to top influencer list

An 8-year old boy has been revealed as the highest earning YouTube star of 2019, overtaking PewDiePie, with almost 22 million subscribers.

Ad tech, Ads, Content, Online advertising, Online video, Social, Social media, USA, Video, Viral, Viral and buyrals video, YouTube

Ad fail: Peloton under fire for ‘sexist’ Christmas advert

December 9, 2019
Ad fail: Peloton under fire for ‘sexist’ Christmas advert
Ad fail: Peloton under fire for ‘sexist’ Christmas advert

Exercise bike and VR fitness company Peloton has faced a backlash over a “sexist” Christmas advert.

Ads, Content, Video, Viral Christmas, Twitter, video, YouTube

Angry Birds launches ‘venting machine’ stunt in New York for 10th anniversary

November 20, 2019
Angry Birds launches 'venting machine' stunt in New York for 10th anniversary
Angry Birds launches 'venting machine' stunt in New York for 10th anniversary

Mobile games maker Rovio is marking the countdown to the official 10th anniversary of Angry Birds on 11 December 2019 with a ‘venting machine’ in New York Times Square, turning people’s ‘anger’ into prizes.

Mobile games, YouTube

Angry Birds turns 10: social campaign to turn anger into good causes

November 13, 2019
Angry Birds turns 10: social campaign to turn anger into good causes
Angry Birds turns 10: social campaign to turn anger into good causes

With the official Angry Birds 10th anniversary coming next month, Rovio Entertainment has kicked off the celebrations with a new campaign – titled “Bring the Anger” – that aims to show how anger can be converted into positive action.

Mobile, Social Entertainment, video, YouTube

Celebrity influencers ‘boost millennial gardening activity’

October 1, 2019

There has been a huge impact celebrity influencers and social media has on driving millennials to be more active gardeners.

Ads, Social, Video, Viral Facebook, media, Search, Twitter, YouTube

L’Oréal launches Out-of-Home sensory experience with Kinetic

September 27, 2019

WPP media agency Wavemaker has partnered with L’Oréal to launch YSL Beauty’s bold new fragrance, Libre, with a captivating immersive campaign.

Ads media, UK, YouTube

YouTube takes masthead ads to TV screens

September 23, 2019
YouTube takes masthead ads to TV screens
YouTube takes masthead ads to TV screens

YouTube is rolling out large size masthead ads for TV screens, offering brands prominent placement within its TV app.

Ads, Content, Video brands, content, media, YouTube

YouTube to phase out exact subscriber numbers for large channels

September 4, 2019
YouTube to phase out exact subscriber numbers for large channels
YouTube to phase out exact subscriber numbers for large channels

YouTube is phasing out exact counts for public facing channels from this week.

Ads, Content, News analytics, YouTube

Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list

August 23, 2019

YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year.

Ads, Content, Mobile, Social, Video, Viral brands, FMCG, UK, YouTube

Fortnite World Cup: Teenager wins $3m prize as brands cash in

July 29, 2019

A 16-year-old has won $3 million (£2.42m) at the first-ever Fortnite World Cup finals, beating more than 40 million players around the world to win the grand prize, as brands increasingly turn their budgets to eSports sponsorships.

Ads, Mobile, News brands, games, YouTube
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