YouTube lets users buy direct within pre-roll ads
YouTube is adding product listing ads to retailers’ video ads with TrueView for Shopping, meaning that viewers can click and buy products listed directly within pre-roll videos.
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CEOs prefer Twitter and LinkedIn to Facebook
Facebook may be the most popular social network in the world, but CEOs of big companies are taking to Twitter to write their views, according to a new report.
Teens dub YouTube the ‘coolest‘ social network’ ahead of Instagram
Despite the rise of mobile apps such an Instagram, WhatsApp and SnapChat, US and UK teens have picked YouTube as the coolest social network, according to a new survey.
Kit Kat partners YouTube for on-pack promotion
Nestlé is rebranding KitKats as “YouTube Break” for a limited run of 600,000 bars in the UK.
Boxing broadcasters attack Periscope pirates
Twitter’s live-streaming app periscope is attracting much attention from broadcasters as its users have taken to ‘live streaming’ premium TV events, most recently the boxing heavyweight title fight between Floyd Mayweather Jr. and Manny Pacquiao in Las Vegas.
Virtual Reality goes to Hollywood: Spielberg and Ridley Scott to make VR content this year
With Facebook’s Oculus Rift set for a consumer launch later this year, big name film directors are already working on new virtual reality content, according to news reports.
Sheba targets YouTube cat lovers with ‘Perfect Portions’ short form video
Sheba has launched a new cat food product, turning to YouTube and its love of all things feline to win over consumers with a short form video.
From Old Spice to First Kiss: Iconic ads moments on YouTube
To celebrate the fifth anniversary of skippable TrueView video ads, YouTube has taken a stroll down memory lane to recall some of the most iconic moments from advertisers on the video sharing platform.
Video viral of the week: Android encourages viewers to skip ad
How do you stop a YouTube viewer from skipping your ad after 5 seconds? When all else fails, how about a little reverse psychology? This original and engaging ad from Android pokes fun at the whole skippable ad culture with an amusing animation that has proved a hit on YouTube in its own right. See … [Read more…]
Hellmann’s runs £15m campaign based on customer Facebook posts
Unilever brand Hellmann’s is launching a new £15m campaign, taking its slogan from a Facebook fan comment.