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Video viral of the week: Pedigree unites Trump and Hilary supporters with ‘Lost Dog’

November 4, 2016

The 2016 US election has been a particularly divisive affair- but is there anything that Trump and Hilary supporters can agree on? This heart-warming video from Pedigree used hidden cameras to show how dogs can bring people together.

Video, Viral Facebook, marketing, Twitter, video, YouTube

VR video to surpass video gaming by 2019- Ovum

November 2, 2016

The virtual reality video content market is expected to reach $8.2bn by 2020, overtaking regular video gaming revenues a year earlier, according to new research.

Mobile, News content, Entertainment, games, technology, video

YouTube Star combusts in explosive insurance ad

November 2, 2016

Finnish business insurer, LähiTapiola, has teamed up with YouTube star, Lauri Vuohensilta of the Hydraulic Press Channel, for an explosive new video.

Ads, Video, Viral video, YouTube

SpotX debuts “content syndication suite” for publishers

October 25, 2016

Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetisation of premium video content.

Ads, Content content, global, local, media, video

Video viral of the week: Red Bull creates ‘smart payphones’ in Brazil

October 24, 2016

Red Bull is gave regular payphones in São Paulo a digital twist. See why its our video viral of the week below.

Ads, Mobile, Video, Viral Brazil, technology, video

RadiumOne aims to bridge gap between creative and programmatic

October 20, 2016

A new division that aims to improve the creative quality of ads served programmatically, in turn improving people’s experience with online ads, is being launched by ad tech firm RadiumOne.

Ads adspend, UK, video

Line takes on Instagram and Snapchat with “Moments” app

October 14, 2016

Mobile messaging app LINE has launched a new standalone app called LINE Moments that lets people edit their own videos.

Mobile Android, video

Snapchat planning $25bn IPO?

October 7, 2016
Snapchat smashes revenue estimates as users and messages soar in lockdown
Snapchat smashes revenue estimates as users and messages soar in lockdown

Messaging app Snapchat is reportedly planning an IPO that could value the company at $25bn.

Mobile, Social Christmas, Facebook, global, smartphones, video

Top ecommerce tips: Optimising the online experience for quality

October 6, 2016

Marie Despringhere, UK Country Manager, Optimizely, discusses the importance of optimising the online experience for quality as the difficulty in identifying product quality is the number one (41%) online frustration when it comes to consumers.

Ads, E-commerce demographics, ecommerce, Europe, UK, video

Pedigree “Dark to Light” campaign champions guide dogs

October 6, 2016

In honor of Blindness Awareness Month, Pedigree has released a new video, “Dark to Light,” which tells the story of Liz Oleksa, a single mother whose eyesight suddenly deteriorated one day, leaving her blind.

Ads, Video, Viral video
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