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AppNexus and Rubicon Project take on DoubleClick with ‘Prebid’ ad group

September 12, 2017

AppNexus and Rubicon Project have teamed up to create Prebid.org inc. an independent organisation dedicated to the development and promotion of open-source header bidding solutions to drive publisher monetisation.

Ads advertising, analytics, media, technology, video

Spotify and Hulu team up for $4.99 monthly student package

September 11, 2017

Spotify has partnered with Hulu to let students in the US get both a premium Spotify subscription and a subscription to Hulu for a combined price of $4.99 a month.

E-commerce Apple, content, music, video

Is Facebook exaggerating ad reach by millions? Report claims census data doesn’t match

September 7, 2017

Facebook has been accused of inflating its ad reach by millions compared to US census data, as the social network’s metrics once again come into question.

Ads, Content, Social demographics, Facebook, media, Twitter, video

Could a video game trailer make you cry? Life is Strange ad celebrates best friends

September 1, 2017

Square Enix has taken an unusual route to promote its latest video game Life is Strange: Before The Storm with an ad that celebrates the value of best friends (and barely showing the game at all).

Video, Viral advertising, games, marketing, video

The augmented worker: Hololens ad showcases industrial future

August 30, 2017

Visual Design Studio Soluis has worked with Microsoft HoloLens to showcase its “Augmented Worker”, a system that is being developed for the manufacturing and construction industry.

News, Video, Viral Microsoft, technology, video

LinkedIn lets users share own videos

August 23, 2017

LinkedIn has launched a new video feature, letting its 23 million UK members to record, upload and share their own video content on the platform.

Social, Video Android, content, marketing, UK, video

Virtual tours and digital assistants: UK holidaymakers think future of travel lies in tech

August 22, 2017

Travel companies need to embrace new technologies such as artificial intelligence (AI), virtual reality (VR) and augmented reality (AR) to create a more immersive and enjoyable travel experience for holidaymakers, new research suggests.

Ads, Mobile technology, Travel, UK, video

Video viral of the week: Volvo breaks Guinness World Record with largest unboxing video

August 18, 2017

Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below…

Ads, Video, Viral marketing, video, YouTube

Charity campaign #ChildMothers shocks with “maternity collection for 12 year olds”

August 15, 2017

Every year in developing countries seven million children under the age of 18 become mothers. To raise awareness of the issue, child rights organisation Plan International Finland has commissioned a clothing collection that the world should not need – maternity wear for 12-year olds.

Ads, Video, Viral images, marketing, media, video

Top tips: How live streaming video is transforming internal communications

August 14, 2017

In part two of a two-part series, Mark Blair, VP of EMEA at Brightcove, reveals four reasons why your business should embrace live streaming video for internal communications and how your business can benefit from it.

Social, Video brands, Travel, video, Yahoo
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