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YouTube Rewind 2017: Despacito, Ed Sheeran and BBC’s interview blooper

December 21, 2017

YouTube has released its Rewind video to mark the end of this year, putting together this year’s most popular videos and memes into one seven-minute video.

Content, Video, Viral apps, BBC, music, video, YouTube

LinkedIn reveals the most influential voices of 2017

December 15, 2017

LinkedIn has revealed the 2017 Top Voices; the coveted list of LinkedIn Influencers and members that celebrates those making the biggest impact on the platform.

Social advertising, analytics, global, UK, video

Disney to buy Fox: Ready for a Netflix showdown?

December 14, 2017

Disney has agreed a $52.4bn deal to buy film and TV assets from 21st Century Fox, will buy swaths of 21st Century Fox as it readies for battle with Netflix, Amazon and other tech companies.

Ads, Content, E-commerce, News, Video, Viral Amazon, India, media, UK, video

Kia invites parents to ‘Live Every Moment’ in the journey of parenthood

December 13, 2017

Kia Motors is running a new campaign designed showcasing important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic.

Ads, Content brands, content, images, media, video

Half of young Brits have bought items promoted by influencers in 2017

December 11, 2017

Over half of young adults have made online purchases as a direct result of seeing a product or service promoted by an online influencer, according to new research.

Social, Video, Viral content, games, UK, video, YouTube

Star Wars attracting new female audience with Rey and Jyn

December 8, 2017

Ahead of the global premier of The Last Jedi today, it appears Disney’s focus on female heroines (Rey and Jyn Erso) has paid off – research conducted among 89,029 internet users reveals 37% of Star Wars fans are now female.

Ads, Content, Search brands, content, games, global, video

Facebook debuts ‘Messenger Kids’ with parental supervision tools

December 5, 2017

Facebook has launched a preview of Messenger Kids, a new chat app that lets children communicate with friends and family in a safe environment with parental supervision.

Mobile, Regulation, Social Amazon, Facebook, Google, video

Virals of the year: Connect Internet “Ice Bucket Challenge” and “Harlem Shake”

December 5, 2017

This fun campaign by TBWA\Raad for Connect Internet in Lebanon showed people doing the Ice Bucket Challenge and the Harlem Shake long after they were popular.

Ads, Content, Video, Viral broadband, global, video

John Lewis wins battle of Christmas ads on YouTube 2017

December 5, 2017

YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today.

E-commerce, Video, Viral Apple, Christmas, UK, video, YouTube

Facebook selects first non-US viewability partner

December 4, 2017

Facebook has selected its first viewability measurement partner to come from outside the US.

Social advertising, Europe, Facebook, media, video
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