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YouTube faces fan backlash over 2018 ‘Rewind’ video

December 11, 2018

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website’s history.

Ads, Content, Social, Video media, sport, video, YouTube

Sony launches ‘Instagrammable’ music pop up in New York

December 10, 2018

Sony has launched a tech-fuelled, highly-instagrammable destination in New York, where you can create a personalized song based on the beat of your heart.

Mobile, News, Social content, music, technology, Twitter, video

Viral of the year: Tinder user lets ‘Queer Eye’ stars swipe for her next date

December 4, 2018

A great example of long-form engaging content, Tinder recruited the talents of Jonathan Van Ness and Antoni Porowski from Netflix’s Queer Eye to help one Tinder user optimise their profile and find their next date.

Ads, Content content, video

Viral of the year: Range Rover tackles London’s largest speed bump

December 4, 2018

Range Rover decided to do a public demonstration of what their Evoque 4×4 can achieve, by setting up “the world’s biggest speed bump” in the middle of a London street.

Ads, Content, Video, Viral video, YouTube

Viral of the year: Tide responds to Pod eating challenge’ controversy

December 3, 2018

One of the worst (and most dangerous) viral trends of the Year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

Ads, Content, Mobile, Video, Viral Apple, Twitter, video

Wochit and Getty Images offer creative commercial content to marketers

November 28, 2018

Predictive video creation platform Wochit has announced its extended partnership with Getty Images. Wochit now offers Getty Images for commercial purposes, letting marketers legally use Getty’s library of assets to illustrate their stories on their product pages and owned channels, optimised across mediums.

Content brands, content, images, video

Mickey Mouse gets 360 VR game for 90th birthday

November 28, 2018

Blend Media’s interactive 360 VR platform has built an engaging ‘treasure hunt’ as part of a world-wide celebration honouring Mickey Mouse’s 90th anniversary.

Ads, Content brands, content, global, media, video

YouTube launches ‘Pods’: Skippable back-back video ads

November 28, 2018

YouTube has announced a new ad format called ad pods, which are served on longer form content and stack two skippable ads back-to-back.

Ads, Content, Mobile, Video content, video, YouTube

VIDEO BLOG: Why the online retail post-purchase experience matters

November 23, 2018

Julia Henry at parcelLab explains why the online post-purchase experience is vital to online retailers as a way of building loyalty, retaining customers and also increasing sales.

E-commerce, Video retail, video

Hootsuite ties with LinkedIn Pages to help advertisers schedule posts

November 15, 2018

Hootsuite has struck a further collaboration with Linkedin Marketing Solution making it the first partner to build on Linkedin’s new Notifications API.

Ads, Social content, marketing, media, video
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