Pokemon Go! overtakes Twitter as augmented reality game goes global
Pokemon Go!, an augemnted reality game that challenges players to find hidden characters in the real world, has gone global, overtaking Twitter on Android.
UK
Mind the reality gap: Five myths about sharing personal data
Consumers in the UK have little understanding of the complexities surrounding the security of their personal data and are falling prey to a host of myths that could put them at risk according to a new report.
Two-thirds of Olympics TV viewers will be second-screening- report
Nearly two-thirds (64%) of Britons who’ll watch the Olympics on TV will use an internet-connected device at the same time – according to research from marketing technology experts RadiumOne.
Smart cities warning: UK councils ‘not on track delivery’
Many local governments are lacking the budget, leadership and capability to progress smart initiatives and connected technology in cities across the UK, according to new research.
Creative industries unite to lead post-Brexit growth
The creative industries can lead economic growth in the post-Brexit UK, industry leaders said this week.
Creepy or cool? Consumers embrace smart tech to boost in-store purchase decisions
Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research.
Uber for Planes: Wingly connects private pilots to passengers
Flight sharing platform Wingly is officially launching in the UK after going live in France and Germany.
Marketing departments ‘biggest time wasters’ for meetings
Marketing departments are the biggest time wasters in meetings., costing £1,400 per employee per year, according to a cross-industry study.
More than just a trophy: How awards deliver higher ROI for winners
New research from DMA Award entries reveals what it means and takes to create a winning campaign, with 56% of winners featurumg in the top half of their industry return on investment (ROI) performance.
Movie trailers ‘account for less than a quarter of films’ viral activity’
Trailers account for less than one quarter of content shared from film-related websites according to new research.