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UK

Festive shopping trends: Mobile reigns supreme as the retail channel of choice

November 30, 2016

With the shopping phenomenon that is Black Friday and Cyber Monday over for another year, new research from ChannelAdvisor shows how mobile came out on top, reigning supreme, over desktop as consumers’ preferred method of shopping over the sales period.

E-commerce, Mobile retail, UK

Right to reply: Black Friday shoppers get more joy on desktops, as retailers miss out on full £6.77bn potential of mobile

November 25, 2016

The biggest UK retailers sites are still lagging behind on mobile- and that’s bad news for Black Friday when more than half of sales are set to be made on smartphones. Dave Anderson, web performance expert at Dynatrace, looks at the stats…

E-commerce, Mobile content, media, smartphones, UK

Black Friday lunchtime update: £19m in revenue as 27% of sales through iPhones

November 25, 2016

As Black Friday unfolds, live data from Affiliate Window indicates sales are already up on last year’s major shopping event in the UK, at 1pm UK time.

E-commerce, Mobile Android, ecommerce, marketing, UK

Image trends: Marketers think representing modern society more important than being ‘on-brand’

November 24, 2016

When selecting imagery, concerns around representing “modern day society” outweigh the need to fit well with brand messaging, according to new research.

Content, Social brands, images, marketing, UK

Video viral of the week: Alzheimer’s Research UK with Stephen Fry #SantaForgot

November 21, 2016

Amid the flurry of Christmas ads this year, this one from Alzheimer’s UK is a poignant tale narrated by Stephen Fry. See why it’s our video viral of the week below…

Ads, Content, Video, Viral Christmas, Twitter, UK, video

Black Friday web shoppers to spend £6.77bn in UK- report

November 16, 2016

£6.77bn will be spent on UK online retail sites over the Black Friday peak period this year, according to new research.

E-commerce Christmas, marketing, retail, smartphones, UK

Battle of the Christmas ads: Mums pick M&S as best festive video

November 16, 2016

The new Marks & Spencer Christmas commercial featuring Mother Christmas has been voted the favourite for 2016 by the nation’s mums.

Ads, Content, E-commerce, Video, Viral Christmas, media, music, UK, video

Brexit sparks fears of tech talent drain in UK- survey

November 15, 2016

Digital agencies in the UK are increasingly concerned that Brexit will lead to a widening digital skills gap, according to a new study.

Ads, Mobile, News agencies, brands, Facebook, local, UK

Video viral of the week: Ben & Jerry’s heals divisions with ‘One Sweet World’

November 15, 2016

With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week below…

Ads, Video, Viral music, UK, video

PayPal gives Apple users Siri support

November 11, 2016

PayPal has added Siri support, letting Apple users send and request money using voice commands on iOS.

E-commerce, Mobile Apple, apps, iPad, UK
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