As the GDPR deadline approaches, many brands are scrambling to send out emails enticing people to re-opt-in to their marketing messages. Komal Helyer, director at marketing automation suite Pure360 explains why this is not necessary for brands to be GDPR compliant and is alienating consumers.
UK online grocer Ocado has signed an exclusive partnership with America’s second-biggest supermarket chain.
YouTube is launching a ‘freemium’ music streaming service including both videos and audio tracks, in a bid to compete with Spotify and Apple Music.
The effectiveness of an advert improves when audiences are using a phone/tablet while watching TV, with 75% of viewers more likely to follow up on the ad, according to new research.
Exeter is the UK’s worst connected city with only 6% 4G coverage, with digital investment still acutely needed in cities across the country, according to new research.
With less than 10 working days to go to GDPR D-Day, small businesses are feeling the pressure most, according to new research.
Over the last year social media has taken a battering with fake news, data scandals and brand safety concerns causing many to question social platforms.
70% of consumers want more flexibility in fulfilment, yet just 4% of retailers offer changes to delivery after an order has been placed, according to new research.
With the Royal Wedding just days away, Hitwise, the UK’s leading online behavioural insights provider, has investigated the most popular questions and searches the UK has ahead of the royal weekend.
While offering free Wifi in-store can offer additional conversion opportunities to retailers, failing to deliver a friction-free service could, in fact, result in poor customer experience and lost sales opportunities, according to new research.