Primark dampens 'transactional website' rumours
Discount fashion giant Primark has denied reports that it is planning to launch a transactional website.
UK
Top tips: How can B2B marketers improve customer segmentation strategies?
Richard Kellett, marketing director at SAS UK, explains how B2B marketers can use segmentation to boost campaign effectiveness
Right to reply: $40m VoucherCodes deal could outsmart Groupon
The recent acquisition of VoucherCodes.co.uk by WhaleSharkMedia could be an astute move by the US venture capital group to build a powerful rival to Groupon in Europe, according to Doug Scott, founder of DiscountVouchers.co.uk
Top 18 European countries by web use
Germany still leads the way in terms of number of web users in Europe, but the Netherlands and the UK spend most time online, according to new data.
Budweiser to sponsor Facebook’s first-ever live football match
Budweiser is to broadcast the FA Cup first round match between Ascot United and Wembley FC on its Facebook fan page, marking the first live broadcast of any sport on the social network.
Online retail: UK sees slowest sales growth in 18 months
The latest figures from the IMRG Capgemini e-Retail Sales Index have revealed a slowdown in the performance of the online sales market, with year-on-year growth at its lowest level since January 2010.
Right to reply: iZettle set to conquer UK payments landscape
The latest indispensible app to add to the already seemingly indispensible smartphone is the iZettle — a payment service that makes it possible for anyone to take chip and pin card payments. Justin Schamotta at Choosetakes a closer look…
Cadbury chocolate bars turned into augmented reality games
blippar, a free smart phone app that converts real world images into virtual experiences, has launched in partnership with Cadbury UK and Ireland.
Interactivity ‘key to mobile advertising’
UK consumers are willing to engage with mobile advertising as long as it proves an engaging experience, according to a new report.
Poll: Only 6% of UK advertisers ‘fully on board’ with Facebook ads
Over two fifths (41%) of UK advertisers have experimented with Facebook ads, but only 6% have well developed ad campaigns on the social network, according to a new survey.