BBC ramps up mobile search
The BBC has rolled out a new search engine for its content on mobile, as the broadcaster looks to broaden its mobile reach.
UK
Most mobile shoppers are not ‘on the move’
A trend for a mobile focus among brands shopping sites risks ignoring the basic needs of the shopping majority, according to the results of a new survey.
Greggs launches loyalty app
High street baker Greggs has launched its new ‘Greggs Rewards’ mobile payment app designed to reward its customers for their loyalty.
Right to reply: Tackling retailers reliance on ‘dumb discounting’
Over the weekend, the Institute of Promotional Marketing released new figures showing that retailers are still overly reliant on discounting strategies, with £40.4bn being spent price cut promotions per year (as against £14.4bn on value-added promotions). Gideon Lask, CEO and Founder of Buyapowa, tackles the problem of ‘dumb discounting’.
Digital now accounts for half of all UK music sales
Digital income now accounts for 50% of the UK record industry’s sales revenue, according to new research.
Mobile video trends: Brits prefer traditional TV to smartphones and tablets
The average viewer in the UK watched three hours and 55 minutes of TV a day in 2013, but only three minutes on mobile devices, according to new research.
Unilever begins native ad project with The Guardian
Unilever has become the first brand to sponsor The Guardian’s latest foray into native ads, with content centred around sustainable living.
80% of small businesses ‘turning to social media’ for leads
Of the 81% of small- and medium-size businesses that use social media, 94% use it for marketing purposes, according to a new study.
Hobbycraft begins customer feedback programme
Arts and crafts retailer Hobbycraft Europe’s is running a UK wide customer feedback programme, ‘Crafting Your Opinion,’ across 75 UK stores.
Lush mocks Amazon with cosmetics range named after boss
Ethical cosmetics range Lush has used a new shower gel to mock Amazon UK boss Christopher North after winning a High Court battle to stop the online giant selling “misleading” products that were made to look like Lush items.