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UK

Ericsson shows off 5G mobile test: 395 times faster than broadband

July 4, 2014

Less than two years after EE launched the UK’s first 4G network, Mobile maker Ericsson has showcased tests for new 5G mobile technology capable of reaching speeds 250 times higher than current 4G.

Uncategorized broadband, Google, mobile internet, technology, UK

eBay expands Argos partnership to 650 stores

July 4, 2014

eBay and Argos have extended their Click & Collect partenership, allowing eBay shopper to collect their purchases from 650 UK stores.

Uncategorized eBay, retail, UK

Amazon lockers ‘yet to deliver the goods for UK consumers’

July 3, 2014

Almost three quarters of UK consumers have yet to try out new ‘alternative’ delivery methods offered by Amazon to cut down on missed packages, according to new research.

Uncategorized Amazon, brands, ecommerce, local, UK

Press Association tests ‘early warning news system’ for Twitter

July 3, 2014

News agency The Press Association (PA) has started a three month pilot with RTreporter, an early warning system for detecting news on Twitter.

Uncategorized agencies, media, technology, Twitter, UK

Google Glass banned in UK cinemas

July 2, 2014

Google Glass is facing further bans in the UK ahead of the upcoming commercial launch of its augmented reality eyewear.

Uncategorized, Video Google, technology, UK

Yahoo!’s Prime View ‘must be extended to UK’

June 30, 2014

The news that US advertisers can now buy ad impressions that are viewed solely by potential consumers – rather than robots – will provide basic guarantees that ad spend is not being wasted, says ad trade body ISBA.

Uncategorized advertising, brands, media, UK, Yahoo

Programmatic now accounts for 28% of UK display ads- IAB

June 27, 2014

Almost three in every 10 pounds spent on online display ads in 2013 were bought through ‘programmatic’ technologies, with a forecast that these types of ads will make up nearly half (47%) in 2014, according to new research.

Uncategorized adspend, advertising, agencies, media, UK

Top 5 customer service tips: Why brands lose ground by failing to properly engage with customers

June 27, 2014

Ian Horsham, Divisional Director, Promotions and Incentives, The Grass Roots Group looks at why brands are losing ground by failing to properly engage with customers, and how they can resolve this.

Uncategorized brands, demographics, digital marketing, marketing, UK

Bestival gets cloud support to boost event info

June 27, 2014

Bestival appoints converged services provider Six Degrees to support four days of music, 350 acts and 55,000 festival-goers

Uncategorized marketing, music, UK

Cannes winner case study: Harvey Nichols celebrates selfishness with anti-Christmas viral

June 23, 2014

Luxury retailer Harvey Nichols made an unusual Christmas ad in 2013, encouraging shoppers to buy gifts for themselves at the high end store rather than spend the money on loved ones. This case study looks at how the bold funny d made a controversial subject matter into a highly amusing and entertaining video ad picking … [Read more…]

Uncategorized, Video advertising, Christmas, global, UK
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