Axe has launched a new digital campaign designed to remind men that fragrances are not just for special occasions, as the Unilever body spray brand encourages their core audience of young males to embrace weekdays.
In July 2014, Charity ALS started a small scale internet challenge that ended up reaching all the way to the White House. This case study looks at how the ‘Ice Bucket Challenge’ led to record donations to the charity, raising some $15.6m in contributions to the group and its national affiliates, compared with less than … [Read more…]
There are 48.4 million unique internet users in the UK, with 3.3 million users per month accessing the Internet exclusively from mobile devices (smartphone or tablet), according to new research.
The Internet Advertising Bureau (IAB) UK is working on new guidelines for measuring the success of online video ad campaigns, in a bid to appeal to advertisers looking for more accountability with their online campaigns.
Samsung has revealed its first smartphone with a metal body, dubbed the ‘Galaxy Alpha’, as the world’s biggest mobile maker looks to expand into a more premium style to compete with HTC and Apple.
Voice calls are becoming more and more obsolete as the younger generation switches to text messaging or instant messaging and social networking for their communication of choice, according to new research.
Nearly half (47%) of affiliate marketers working in the industry are actually self-taught, with almost three quarters admitting there is a greater need for awareness of affiliate marketing in schools, colleges and university in order to teach the next generation, according to new research.
The UK and Denmark are the biggest web shoppers amongst EU countries, according to new research.
The UK government is investigating the role that virtual currencies such as Bitcoin will play on the current (and future) global financial system.
The huge rise in chat apps in the UK is mainly down to teenagers and young adults sending winks or heart emoticons to each other in a new era of digital flirting, according to new research.