H&M is letting fans buy David Beckham’s range of underwear directly from their TV in a new interactive commercial set to air during this Sunday’s Super Bowl in the US (2nd Feb 2014).
Vine was one of the big social success stories of last year, as Twitter applied its short-form formula to video with rather addictive results. As the app celebrates one year anniversary, the video highlights the most popular Vines of the past year, compressed into 10 minutes of oddly compulsive viewing for the low-attention span generation.
More than seven out of 10 people who tweet about brands also tweet about TV, representing a huge opportunity for marketers, according to new research.
Facebook has launched a list of trending topics personhalised to each user, as the social network continues to rival Twitter as the number one source for social news.
Twitter founder Biz Stone has co-founded a new app that helps people to pose and answer questions illustrated by photographs.
Vine has expanded its web features, as the Twitter- owned app looks to boost ways of sharing its 6-second videos.
Yahoo plans to let marketers bid on ads based around a user’s ‘social influence’, rivalling the likes of Klout to offer brands new ways of amplifying messages via their most vocal customers and advocates.
Social entertainment company Sulake, has chosen Janrain, provider of user management solutions for the social web, to help improve the user registration experience on its social networking site Habbo Hotel.
Samsung is to launch a waterproof and dustproof version of its flagship Galaxy S4 smartphone, featuring an ‘Aqua’ mode for underwater photos.
PA Consulting Group has released a new video highlighting the threat social media can present to companies’ bottom line.