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Disney’s Moana film runs social media promo with Thames Clippers

November 25, 2016

Disney UK and MBNA have collaborated to transform an MBNA Thames Clippers catamaran into a Polynesian Wayfinder vessel to celebrate the launch of Disney’s “Moana,” its latest animated film, featuring an adventurous and seafaring young heroine.

Social brands, Entertainment, media, security, Twitter

Unilever debuts #ShareAMeal campaign to fight world hunger

November 24, 2016

Unilever is donating 1 million meals to children facing hunger through #ShareAMeal, in exchange for a post, share, #TBT or order of a food for delivery.

Ads, News, Social digital companies, Facebook, FMCG, Twitter

Affiliate Window launches Black Friday visualization tool for marketers

November 24, 2016

With two days until Black Friday 2016, Affiliate Window has launched a live-data visualisation website.

E-commerce ecommerce, Facebook, marketing, Twitter

Instagram debuts Periscope-style live video platform

November 23, 2016

Instagram has revamped its video features with a Periscope-style live broadcast option.

Social, Video Android, Facebook, Twitter, video, YouTube

Video viral of the week: Alzheimer’s Research UK with Stephen Fry #SantaForgot

November 21, 2016

Amid the flurry of Christmas ads this year, this one from Alzheimer’s UK is a poignant tale narrated by Stephen Fry. See why it’s our video viral of the week below…

Ads, Content, Video, Viral Christmas, Twitter, UK, video

Live chat: not just for millennials

November 17, 2016

Roll back a few years and I’m sure you wouldn’t be surprised if your grandma thought that a hashtag was some sort of gruesome disease. Nowadays, almost one in five Twitter users are aged over 50, and over 28 million seniors have a Facebook account. Add to that the fact that over 59 percent of … [Read more…]

Ads, Social Christmas, email, Facebook, marketing, Twitter

Snapchat “secretly” files for $25bn IPO

November 16, 2016
Snapchat smashes revenue estimates as users and messages soar in lockdown
Snapchat smashes revenue estimates as users and messages soar in lockdown

Messaging app Snapchat has filed for an initial public offering that could value the company at around $25 billion, according to a news report.

Mobile, Social Facebook, media, Twitter

China Singles Day: Alibaba gets $1bn in sales in under 5 minutes

November 14, 2016

E-commerce giant Alibaba has beaten its sales record for its annual Singles Day event, earning 121bn yuan ($18bn; £14bn) in revenue in one day, a rise of 32% on last year’s sales which were worth $14.3bn.

Ads, Content, E-commerce China, smartphones, Twitter

Video case study: Coke pits Hulk against Ant Man is Super Bowl smash

November 10, 2016

To mark the 2016 Super Bowl, Coke teamed up with Marvel to create a fun super- hero mash-up- pitching Ant Man against the Hulk.

Ads, Video, Viral advertising, media, Twitter, video, YouTube

Video case study: Pokemon gets 25m views with first Super Bowl ad

November 10, 2016

In its Super Bowl debut back in February 2016, Pokemon scored big on YouTube and pre-game hype, paving the way for its hugely popular Pokemon Go! augmented reality game.

Ads, Video, Viral brands, content, Entertainment, global, Twitter
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