Too many businesses make content marketing about them and forget the real reason why they should be doing it. It’s becoming more ego marketing than content marketing. Andy Brown, Managing Director Reality PR, looks at how you plan for content marketing by leaving egos behind.
Aldi has surpassed expectations and takes first place in the top 10 TV ads of Christmas 2017, according to new research.
Nearly three quarters (72%) of tech startups change their market within three years, highlighting the importance of an “Agile Focus” for long-term success, rather than a narrowly targeted approach that is so often championed for start-ups, according to new research.
The drastic change in the social media landscape over the last ten years has had a major impact on all aspects of our lives and sports industry is in no way an exception. This infographic from Betting Sites, includes trends, popular sports teams on social media, the impact on revenue and conversion and much more.
Shoppers in China spent $25.3bn in one day on Saturday, smashing previous records for the world’s largest retail event which is now four times bigger then Black Friday.
The release of the John Lewis Christmas advert heralds the start of the festive season, and 2017’s eagerly-anticipated commercial features a monster hiding under a bed, costing a massive £7m to produce.
Twitter is launching a self-serve advertising subscription aimed at small businesses, letting users run automated ads on the platform for $99 a month.
Mars and Fox have teamed up to create four “Bite Size Horror” spots to celebrate Halloween.
For its 2017 Halloween campaign, Burger King poked further fun at its McDonald’s rival, with a tagline that reads, “Come as a clown, eat like a King.”
Kellogg’s waffle brand Eggo’s is running a promotion tied in with the launch of hit Netflix show Stranger Things 2, which features the brand.