The drastic change in the social media landscape over the last ten years has had a major impact on all aspects of our lives and sports industry is in no way an exception. This infographic from Betting Sites, includes trends, popular sports teams on social media, the impact on revenue and conversion and much more.
Today, sports events and social media go hand in hand. We’re witnessing an era where every team, league, or sports association has at least one social media profile where they announce all important information.
Moreover, it became impossible to scroll down your Facebook, Twitter, or Instagram account during a major sports event and not have your news feed overwhelmed with information, real-time gifs, vines, or memes about it.
Also, almost every sports event or show has a related hashtag which creates a relationship with the audience and brings a fast response. Athletes use social media to establish their name, communicate with their fans, announce their activities, and even promote brands and make money, as they have millions of followers.
View the full infographic from the team at Betting Sites below: