technology
Right to reply: Biometrics will replace passwords ‘only when consumer trust is won’


Passwords could soon be replaced by a new generation of identity verification devices that read body functions such as heartbeat, glucose levels and vein patterns. Matt White, senior manager in KPMG’s cyber security practice, argues why brands need to win consumer trust before this becomes a reality.
Email ads ‘make £38 for every pound spent’


Despite the surge of social media and chat apps, email marketing is making a comeback, with new research suggesting firms are reaping the rewards of better technology. Return on Investment (ROI) for UK email campaigns rose 53% to an average of £38 for every £1 spent in 2014, according to the DMA’s latest National Client … [Read more…]
Brewer Adnams turns to mobile payment and rewards
Adnams has partnered with Droplet to introduce a mobile payments and reward customer loyalty scheme, as the UK brewer looks to boost loyalty across its pubs and shops.