App-athetic Brits? One billion apps neglected every day
Collectively, Brits are walking around with 2.5 billion apps installed on their mobile phones, with one billion of those neglected every day, according to new research.
technology
YouTube adds support for HDR Video on compatible screens
YouTube is launching a new 4K platform which offers richer colors and deeper blacks, and now YouTube supports the technology.
Gamification case study: Budget Direct offers virtual ride with ‘Captain Risky’
Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves.
YouTube celebrates top 18 creators in #madeforyou campaign
YouTube has launched a campaign highlighting 18 of its biggest stars in its UK creator community.
Driverless cars: A big independence boost for the older generation?
Driverless cars could help more than 2.8 million Brits over the age of 65 remain mobile for longer. However, a new survey by Bosch has found that drivers over 55 could benefit the most from automated technology in decades to come, but feel less informed about driverless cars than any other age group.
VR video to surpass video gaming by 2019- Ovum
The virtual reality video content market is expected to reach $8.2bn by 2020, overtaking regular video gaming revenues a year earlier, according to new research.
Mothercare revamps website for omnichannel experience
Mothercare has launched two new consumer websites, built in partnership with Astound Commerce.
Top tips: Harnessing marketing and data technology in the age of the customer
With both digital transformation and data intelligence central to creating a customer-obsessed model, Daniel Telling, Managing Partner, Bench, looks at why marketers should start with the customer experience, not with technology.
Mastercard and IBM’s Watson team up for connected GM cars
Mastercard has signed up to Onstar Go, a smart car platform from IBM and General Motors.
Jessops drives photobook sales with digital campaign
Jessops is driving sales of its photobook service with an online campaign targeting people wanting to capture memories of significant life events.