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technology

Top tips: Personalisation in the banking sector

October 13, 2017

Following NCR findings this week that consumers’ personalised banking needs are not being met, Nigel Arthur, Managing Director of a digital growth company Urban Airship, looks at the need for the banking industry to modernise.

Ads, Content, E-commerce apps, technology

Shutterstock debuts ‘Composition Aware’ search

October 12, 2017

Shutterstock has launched a beta test of its Composition Aware Search, letting users specify one or more keywords, or to search for copy space, and arrange them spatially on a canvas to reflect the specific layout of the image they are seeking.

Search images, Search, technology, video

Home decor firm Hillary’s plans augmented reality board game carpets

October 12, 2017

An interiors specialist has created a series of concept images based on what carpets of the future could offer up in terms of children’s bedroom interiors and gaming décor. The Board Game Carpet is set to revolutionise the board games Britons have come to know and love.

Mobile games, images, technology, UK

Most marketers say creativity is more important than data

October 12, 2017

Despite a growing focus on analytics and big data within marketing, 59% of marketers believe that creativity is more important than data to their marketing campaigns. That’s according to new research from Episerver, a single platform to smartly manage digital content, commerce and marketing in the cloud.

Ads, Content analytics, brands, content, marketing, technology

Unilever brand Cif partners ‘Uber-style’ cleaning service Helpling

October 11, 2017

Unilever’s cleaning brand, Cif has struck a partnership with Helpling, Europe’s leading online marketplace for household services to help free up people’s time from their cleaning chores.

E-commerce, Mobile, Social brands, global, technology

Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’

October 10, 2017

Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month.

Ads, Content, Mobile, Social brands, Facebook, global, local, technology

Mobile to make up more than half of all digital ad spend in Nordics

October 10, 2017

In 2017, mobile will make up more than half of all digital ad spending in the Nordic countries of Norway Sweden and Denmark, according to eMarketer’s latest digital ad spend forecast for EMEA.

Ads, Mobile advertising, agencies, government, media, technology

Top online retail tips: heads in the ecommerce cloud

October 9, 2017

Just how great is the need for speed when building an online business, and how can technology help or hinder the process? Terry Hunter UK MD at with Astound Commerce, looks at the benefits of a fully utilised cloud platform for online retailers.

E-commerce ecommerce, retail, technology, UK

Cashless technology: Canada leads cashless economy

October 9, 2017

Canada is leading the world when it comes towards consumer adoption of cashless technology, followed by Sweden and the UK, according to new research.

Ads, E-commerce, Mobile China, France, infographic, technology, UK

Top tips: The 3 critical questions for using AI in marketing

October 2, 2017

Everyone’s talking about artificial intelligence, but what are the practical steps you need to take to get it to work for your business? Assaf Baciu, SVP of product, Persado looks at the questions organisations have to ask if ask if they’re aiming to use AI in marketing.

Ads, Mobile, News Google, marketing, media, technology
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