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technology

69% of consumers believe technology will help build stronger relationships with retailers

October 9, 2018

As the general population becomes more and more accustomed to technology pervading every aspect of their daily lives, according to new research.

E-commerce iPad, retail, technology, UK

Privacy trends: People ‘less likely to protect their phones than computers’

October 9, 2018

Identity thefts, celebrity photo leaks, and other data breaches happen because of disproportionate trust in smartphone security, according to new research.

Ads, Content, Mobile apps, Privacy, security, smartphones, technology

Stella Artois stunt promotes ‘Joie de Bière’ philosophy

October 8, 2018

Stella Artois has launched a new brand campaign, encompassing TV, cinema, social, digital, out-of-home, print and PR.

Ads, Content, Video, Viral Europe, marketing, media, technology, UK

The price of slow tech roll-outs: Staff held back by legacy technology

October 8, 2018

Organisations’ fears that inability to deliver an agile workspace will have a significant impact on their business competitiveness and ability to attract and retain staff, according to new research.

News Europe, security, technology

New tech, new dangers? Drivers concerned about car-hacking

October 3, 2018

While motoring technology is evolving and cars are now fitted with the most advanced gadgets and systems, it’s possible that motorists are exposing themselves to a new threat – hackers.

Mobile, News apps, email, local, security, technology

Industry’s most important digital trends: Chatbots, mobile payments and voice assistants

October 3, 2018

Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months, according to a new survey.

Ads, Content, Mobile, Social, Video apps, CRM, digital trends, marketing, technology

Criteo completes acquisition of Storetail

October 3, 2018

Ad platform Criteo has bought Storetail, a French media technology company that enables retailers to monetize native placements on their ecommerce sites.

Ads, E-commerce brands, ecommerce, media, technology

Tiered loyalty schemes drive almost 3 times more yearly spend than ‘one off’ offers

October 2, 2018

Tiered loyalty schemes serve up almost 3 times more value per customer for food and beverage (F&B) brands when compared to ‘one off’ email offers or discounts according to new data.

Ads, E-commerce, News brands, CRM, demographics, email, technology

Manufacturing sector ‘falling behind in marketing efforts’

October 2, 2018

Managers of manufacturing companies say there is room for improvement in their marketing activities, according to a recent survey.

Ads, Content, News advertising, content, marketing, media, technology

AudienceProject debuts TV measurement tool based on individual behaviour

October 2, 2018

MarTech firm, AudienceProject, is launching a new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data.

Ads, News, Video agencies, Apple, media, technology, UK
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