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technology

Quarter of Europe’s small firms ‘to completely reinvent market offering’ in next five years to stay afloat

November 27, 2018

Europe’s small and medium sized businesses (SMBs) are fundamentally re-evaluating their market offerings as they aim to keep pace with consumers’ demands in the digital age, according to new research.

Ads, Content Europe, Italy, Regulation, technology

Publicis.Sapient Appoints Sarah Adam-Gedge as Australia MD

November 27, 2018

Publicis.Sapient has announced the appointment of Sarah Adam-Gedge as Managing Director, Australia.

Ads Australia, global, technology

LoopMe Hires Simon Stone to Accelerate UK Expansion

November 22, 2018

LoopMe announced today the appointment of Simon Stone as UK Commercial Director.

Ads advertising, Europe, media, technology, UK

Top marketing tips: Why time is as important as data and creativity

November 22, 2018

There has always been an argument about what’s more important in advertising – data or creativity. What use is data if you haven’t got the time to crunch through it all? And what use is creativity if you don’t understand your audience? Anna Forbes, UK General Manager at The Trade Desk, looks at why technology … [Read more…]

Ads, Content advertising, agencies, marketing, media, technology

People expect brands to respond to social media comments within 24 hours

November 13, 2018

People are increasingly turning to social media to voice comments about companies, and most people, especially younger generations, expect brands to respond quickly.

Social brands, global, marketing, media, technology

5 learning trends for 2019: AR, bite-sized and community approaches to grow

November 13, 2018

Shaped by technology, new advances and alternative ways of thinking; the way we learn is changing. International teaching providers, Teachingabroaddirect.co.uk pulled highlights from the report ‘Trends in Learning 2018’ by the Open University to show how learning has evolved to include 5 trends that will transform the way we learn in 2019.

Ads, Content analytics, apps, media, technology, UK

Top chatbot tips: Is all AI created equal?

November 13, 2018

From chatbots to programmatic marketing, artificial intelligence is booming in marketing. But how do we define ‘AI’? And are there different levels and applications of machine learning technology? Ryan Lester, Director, Customer Engagement Technologies, LogMeIn explains the different types of AI capabilities that exist when it comes enabling customer service.

Ads, Content, E-commerce, Social Amazon, marketing, music, technology

Mobile adspend passes €10bn in first half of 2018- IAB Europe

November 13, 2018

Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.

Ads, Content, Mobile, News, Search, Social adspend, advertising, Europe, Search, technology

Monsoon generates £1.4m extra revenue online with ‘ship from store’ initiative

November 13, 2018

Monsoon has generated an additional £1.4 million in revenue in the first month of its Fashion Finder service, a ship from store omnichannel initiative that gives ecommerce customers access to stock across the retailer’s store estate when items sell out online.

E-commerce ecommerce, local, retail, technology, UK

The 6 sins of the digital age: Hate, addiction and misinformation top list

November 12, 2018

The are six major concerns from global citizens about digital technology, including hate and misinformation online, and addiction according to a new worldwide study.

Ads, Content email, global, Privacy, technology
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