Top 25 Olympic brands- McDonalds bottom of social media league
As the Olympics begins, McDonalds languishes at the bottom of the official sponsor’s league table in terms of Twitter buzz, according to new data.
technology
China mobile internet use – Tipping point as internet use shifts to mobile
China has crossed a tipping point in technology as China’s mobile internet use has overtaken traditional PC internet access. With over 530m people connected by mobile, this is a reminder that the mobile web experience will be the first internet experience for many consumers in the world’s largest internet market.
The psychology of SMS- Why do we still love to text?
Most smartphone users (92%) still text despite access to IM and social networking messaging services, according to new research looking into the psycology of SMS.
TiVo buys ad analytics firm TRA to boost TV targetting
TiVo has bought ad analytics company TRA for $20m, as the TV-on-demand service looks to boost its targeting abilities. TRA’s Web-based platform analyses real time tuning data combined with household purchase behaviour.
Autodesk buys smartphone video app Socialcam for $60m
Software maker Autodesk has bought social-video service Socialcam for about $60 million to expand in consumer markets. Socialcam offers a smartphone application and Web-based service that lets users capture, edit and share videos.
Facebook buys social bookmarking firm Spool
Facebook has bought social bookmarking firm Spool, as the firm looks to expand its mobile services amid mounting shareholder pressure.
Facebook closes down Face.com… less than a month after buying it
Facebook has closed down Face.com, the facial recognition app it bought last month for $60m, removing it from the iPhone app store in the process.
Nielsen buys online ad measurement firm
Nielsen has acquired technology firm Vizu, which enables marketers to access and optimise online advertising effectiveness, in a bid to bolster its campaign measurement offerings.
Guest comment: You must go to the customer and not expect the customer to come to you
As technology evolves, so do customer’s needs. Arthur Moan, MD at UserZoom reports on the move away from the ‘User Experience’ to the ‘Customer Experience’, and what this means for marketers.
How much are your Tweets worth? twiDAQ offers fantasy stock exchange
The free-to-play fantasy stock exchange game, twiDAQ, has officially launched in the UK, giving Twitter users the chance to own a portfolio of virtual shares in celebrities, sports clubs and brand names.