RadiumOne and TagMan team up to measure social ROI
RadiumOne has expaned its partnership with TagMan allowing consumer paths-to-conversion to be tracked across social media, enabling brands to attribute ROI to social.
technology
New app offers ‘Instagram for haters’
A new app, called ‘Hater’ has gone live, letting users share their grievances rather than post about all their favourite things.
Three quarters of US teens accessing mobile web
Nearly three-quarters of teenagers say they access the Internet on cell phones, tablets, and other mobile devices at least occasionally, according to new research.
Morrisons to sell food online, plans Ocado partnership
Morrisons has announced plans to sell online for the first time, as Britain’s fourth biggest supermarket chain saw its profits fall in 2012.
LinkedIn expands news feed with Pulse buy
LinkedIn is to buy news reader app Pulse, as the business-based social network continues its strategy to become a one-stop business news and communications destination.
Consumers ‘prefer apps to mobile websites’… but have very high expectations
The majority of mobile users (85%) favour mobile apps over mobile websites, but they have very high expectations of them, according to new research.
Red Bull promotes music tech start-ups
Drinks brand Red Bull has launched a new scheme to promote music technology start-ups in the UK.
Marketers ‘missing out on audience insights at events’
Many marketers are missing an opportunity to capitalise on inishgts from their audiences when they hold an event, despite nearly 60% reporting that gathering information and insight from events was either very important, or vitally important, according to a new study.
Channel 4 ‘data baby’ to expose modern ad tracking techniques
Channel 4 has launched ‘Data Baby’, a new experiment that will monitor how an individual web user’s habits are tracked and used by online advertisers.
Apple patent wars: Samsung fine slashed
The patent wars between Samsung and Apple are continuing, with Samsung aiming to its US copyright fine further, after a judge decided to reduce the original sum from $1.05bn to $600m.