App downloads and marketing costs rise last month
App inflation is the new normal for brands and app marketers, setting the stage for a competitive summer, cost for acquiring loyal users climbs again, according to new research.
technology
Roundtable report: Ignorance isn’t bliss when it comes to Heartbleed hacker bug
Oblivious tech users are putting themselves at risk by ignoring how their personal information is being stored and the potential security risks that go hand in hand with digital devices – that’s according to a panel of security experts at a round table debate in Manchester.
Cannes Lions case study: Sound of Honda brings Senna to life with light display
This “Sound of Honda — Ayrton Senna 1989” ad from from Dentsu Tokyo, caught the eye of the judges at Canes Lions 2014. We look at how the video went viral, getting over 4 million views for recreating a moment of sporting history with a sound and light display.
Cannes Lions Grand Prix winners: Harvey Nichols and Volvo share top award
The film jury at the Cannes Lions International Festival of Creativity granted two Grand Prix awards at this year’s festival, giving equal honours to Harvey Nichols’ “Sorry I Spent It on Myself” and Volvo’s “Epic Split.”
Dove targets Ascot ladies with Waterloo station photo stunt
Unilever ran a one-day digital campaign, giving women heading to Royal Ascot’s Ladies Day the chance to have a professional photo taken at Waterloo station, to support the launch of Dove Invisible Dry deodorant.
Havas Media and nugg.ad debuts programmatic campaigns in Poland
Communications group Havas Media has partnered with digital ad tehc group nugg.ad, to provide targeted programmatic campaigns in the Polish market.
Ad tech giants crash Cannes as creativity and big data merge
The annual Cannes Lions festival of Creativity has long stood as the benchmark for creativity in the ad industry, but as programmatic ad platforms grow in popularity, rising tech companies are starting to crash the agency party.
Clients should be ‘willing to get fired’ for idea they believe in
Ad creatives have to be willing to get fired for an idea if they believe in it, according to director Spike Jonze, speaking at Cannes Lions this week.
Sizmek boosts analytics to track sales beyond ‘last click’
Ad technology firm Sizmek has added a Attribution Suite for cross-channel analytics, designed to help marketer gain a proper understanding of how their cross-channel tools drive conversations.
Top premium video marketing tips: By invitation only: private marketplaces explained
Premium publishers are often reluctant to put their digital video inventory into ad exchange channels. But how can advertisers get the most from these more expensive but higher value placements? Dan Mosher, SVP, Business Operations, BrightRoll looks at the rise of Private Marketplaces in digital video.