Communications group Havas Media has partnered with digital ad tehc group nugg.ad, to provide targeted programmatic campaigns in the Polish market.
As of now, nugg.ad will provide product intent data and predictions such as purchase intent or brand affinity for automated campaigns that are running on the Affiperf trading desk, based on the AppNexus Demand Side Platform.
Marcin Gut, Head of Affiperf Poland: “At Havas Media we help our clients to generate meaningful connections between their brands and consumers. Working with partners like nugg.ad helps us to make our clients’ advertising more relevant and tailored but also achieve bigger scale. We appreciate launching the cooperation with a partner who provides trustful data and agile technology, which is compatible with the DSP we use, and thus look forward to evaluating nugg.ad’s solutions in a number of initial campaigns.”
Grzegorz Sławatyński, Sales Director CEE at nugg.ad is proud to have gained such a high profile partner: “With Havas Media’s innovative network and nugg.ad’s real time optimisation, advertisers gain significant added value for their programmatic-driven campaigns.” Karim H. Attia, CEO of nugg.ad added: “We believe that programmatic is quickly becoming a central pillar of online advertising, and are therefore delighted to have won Havas Media as a new partner to serve this growing demand in the Polish online ad market.”