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Aggregate IQ ‘spent $2m’ on Facebook adverts about Brexit

April 27, 2018

Canadian data firm Aggregate IQ spent $2m (£1.4m) on pro-brexit political adverts for Vote Leave and other groups on Facebook during the EU referendum, an executive from the social media giant has told MPs.

Ads, Regulation, Social advertising, Facebook, local, media, sport

US election: Facebook under fire for Cambridge Analytica ‘data breach’

March 19, 2018

Facebook has been accused of failing to properly inform users that their profile information may have been obtained and kept by Cambridge Analytica, a data firm widely-credited with helping Donald Trump win the 2016 US presidential election.

Regulation, Social Facebook, global, media, Privacy, sport

Top Yahoo searches of 2017: Love Island, Donald Trump and Meghan Markle

November 30, 2017

Donald Trump, the outspoken President of the United States is the most searched term by Yahoo users in the UK this year. Yahoo’s Year in Review reveals the biggest news stories, social trends and searches of 2017, taken from the billions of searches made on Yahoo Search over the course of the past year.

Content, Search BBC, media, Russia, Search, sport

The FA hires Cognizant for digital transformation drive

November 16, 2017

The FA has hired Cognizant to become its digital transformation partner, supporting the football governing body’s new digital engagement programme. Cognizant will become both the ‘Official Digital Transformation Partner of The Emirates FA Cup’ and ‘Official Digital Transformation Partner of Club Wembley’. They will also become The FA’s ‘Official Digital Partner’.

Ads brands, content, global, local, sport

Sport streaming trends: TV still twice as popular as online

September 7, 2017

Broadcast TV reigns strong for sports, with digital consumers still watch twice as many sports on TV as they do online, according to new data.

Video Asia Pacific, games, media, sport

Sports fans would switch to online if TV packages lose broadcasting rights- survey

August 11, 2017

The majority of consumers subscribed to a TV package that includes sport would likely cancel or switch their contract if their provider lost broadcasting rights, according to new research.

Content, Video Amazon, broadband, content, global, sport

What does a typical Wimbledon or Premier League fan look like?

July 5, 2017

A typical Wimbledon fan is high-earning, environmentally-conscious female, with a Volkswagen Golf as one of her two cars, according to new research.

Ads brands, Europe, marketing, media, sport

UK Government gets serious about digital with renamed department

July 3, 2017

The UK’s Department for Media, Culture and Sport will now be known as the department for Digital, Media, Culture and Sport, retaining the same DCMS acronym.

Regulation broadband, government, media, Privacy, sport

The great Cannes debate: Film and sports marketing in a digital world

June 28, 2017

The Cannes Debate is a regular highlight of the festival, and this year it featured giants of marketing, film and sports looking at the role of commercial creativity in an ever-more digital world.

Content, News Entertainment, marketing, sport

Case study: Sports brand boosts web revenues by 8% with AI

June 27, 2017

Online action sports retailer, FreestyleXtreme is using its artificial intelligence (AI) enabled cloud marketing platform to increase revenues and engage more effectively with customers.

Ads, E-commerce content, email, global, marketing, sport
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