TikTok owner rejects Microsoft bid, clearing a path for Oracle
Microsoft’s offer to buy the US operations of hugely popular video-sharing app TikTok has been rejected at the eleventh hour, paving the way for Oracle to secure a last-minute deal.
social media
TikTok to start paying top UK creators
TikTok has started directly paying its creators in the UK for the first time, as influencer marketing grows in popularity.
Facebook sorry for putting ads in Danish broadcaster’s ad-free app
Facebook has apologised for what it has described as a “technical issue” that caused its ads to appear on news publisher websites without permission. Last week, some users clicking on news articles within Facebook’s iOS app were served with “interstitial” ads as they viewed that publishers’ content within the app’s browser, featuring advertisements from other … [Read more…]
Facebook to ban new US political ads for the week leading up to Election Day
Facebook has announced that it will not take on any new political ads in the seven days prior to the US election in November, but will still allow existing ads to continue to be promoted and targeted at different users.
Beauty Bay teams with influencer NikkieTutorials for packaging design collaboration
One of the biggest influencers in the world of beauty NikkieTutorials has collaborated with online beauty destination Beauty Bay to launch a new makeup palette, which is being backed by a multi-channel digital marketing campaign.
Screen Moguls launches GO.CINEMA to help independent cinemas
Entertainment digital marketing firm Screen Moguls has launched GO.CINEMA, a service which makes it easy for independent cinemas around the UK and Ireland to trigger targeted and localised online promotions for film, industry-wide and exhibitor specific campaigns.
Government paid influencers to promote Covid-19 track and trace
The UK Government has revealed that it paid social media influencers and reality TV stars to promote its NHS Test and Trace system.
Takumi launches influencer marketing division
Takumi X will let brands to work closely with creators to produce innovative and culturally relevant content. The service is available in the UK with US with other territories rolling out in the coming weeks. While influencer marketing has become ubiquitous, even the most experienced marketers struggle to create powerful, effective campaigns in extremely fast-changing … [Read more…]
Walmart teams with Microsoft for TikTok bid
Walmart has teamed up with Microsoft in their bid to buy TikTok, as the bidding war for the social video sharing app heats up in the US.
TikTok fuelling ‘global creativity’ as monthly visitations grow 72% worldwide
Outside China, TikTok has experienced 72% growth in monthly visitation since the third quarter of 2019, driven by the pandemic, becoming a pioneer in enabling creativity globally.