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The impact of marketing on pride month: Searches up 100% since 2008

June 15, 2021
The impact of marketing on pride month: Searches up 100% since 2008
The impact of marketing on pride month: Searches up 100% since 2008

As the country marks the start of Pride Month 2021, digital marketing agency, AccuraCast, has released findings into how the level of awareness around the month has grown over the past 13 years.

Search Search

Ad targeting shake-up: Google to work with UK regulators to stop Chrome tracking tech

June 15, 2021
Google delays third-party cookie ban until 2023
Google delays third-party cookie ban until 2023

The UK Competition and Markets Authority has announced it will take an active role in developing Google’s plans to prevent websites tracking Chrome users.

Search Search

Top tips: How to sandbox clever following Google’s new positioning on 3rd party cookies

May 4, 2021
Top tips: How to sandbox clever following Google’s new positioning on 3rd party cookies
Top tips: How to sandbox clever following Google’s new positioning on 3rd party cookies

There has been a lot of discussion recently around the “death of cookies” and what this means for digital marketing. The proposed restrictions around 3rd Party cookies on Google Chrome have provided added urgency to the debate. Nick Yang, Senior Expertise & Innovation Manager at data company fifty-five looks at how what brands should do … [Read more…]

Ads, Search advertising, Search

Google search update: Most websites failing to meet upcoming ‘good page’ criteria

April 27, 2021
Google search update: Most websites failing to meet upcoming ‘good page’ criteria
Google search update: Most websites failing to meet upcoming ‘good page’ criteria

Most websites that rank in Google’s top 20 search results do not currently pass the minimum requirements for a good page experience set out in the search engine’s new Core Web Vitals update which officially rolls out in June according to new research.

Search Search

End of an era: Yahoo! Answers shuts down after 16 years

April 6, 2021
End of an era: Yahoo! Answers shuts down after 16 years
End of an era: Yahoo! Answers shuts down after 16 years

Yahoo Answers, one of the longest-running question-and-answer sites on the internet, is shutting down after 16 years.

Search Search, Yahoo

Top tips: How Google’s phrase and BMM update will affect your PPC strategy

March 2, 2021
Top tips: How Google’s phrase and BMM update will affect your PPC strategy
Top tips: How Google’s phrase and BMM update will affect your PPC strategy

Google is making big changes to the way its search engine matches keywords to produce results- and this could cause a headache for marketers. Sean Healy, Head of PPC at integrated marketing agency Jaywing, looks at Google’s recent phrase and BMM update and how businesses can adapt their PPC strategy to make the most of … [Read more…]

Search Search

Interview with Louis Monier: the internet giant who turned down Google

October 6, 2020
Interview with Louis Monier: the internet giant who turned down Google
Interview with Louis Monier: the internet giant who turned down Google

Louis Monier, Chief Scientist at Node.io, speaks with Aaron Dinin, digital media scholar and entrepreneur, the host of the new podcast Web Masters, about the early years of internet search.

Search Search

Incubeta ties organic and paid search with new ad tool for brands

September 24, 2020
Incubeta ties organic and paid search with new ad tool for brands
Incubeta ties organic and paid search with new ad tool for brands

Incubeta has launched Seamless Search, a search management platform of its kind which enables marketers to manage paid and organic search holistically.

Search Search

UK readers increasingly look to science for Covid answers during pandemic

September 23, 2020
UK readers increasingly look to science for Covid answers during pandemic
UK readers increasingly look to science for Covid answers during pandemic

Consumption of “science” related content has increased 24% since March, according to new research looking at global online reading habits.

Search content, Search

The battle of the SEOs: how can Amazon SEO emerge victorious over Google for product retailers?

September 18, 2020
The battle of the SEO’s: how can Amazon SEO emerge victorious over Google for product retailers?
The battle of the SEO’s: how can Amazon SEO emerge victorious over Google for product retailers?

Charlie Merrells, Chief Strategy Officer at Amazon agency Molzi, weighs up the pros and cons of Amazon and Google SEO and discusses how to “beat” Amazon SEO when the e-commerce space is more competitive than ever.

E-commerce, Search ecommerce, Search
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