Privacy Archives

‘Blazing rows and bedroom chatter’: Google smart speaker recordings leaked

July 15, 2019

Google is investigating the source who leaked information about how it reviews and transcribes recordings from Google Home smart speakers and Google Assistant virtual assistant.

Cheetah Digital buys Wayin to boost personalised marketing

July 12, 2019

Cross channel marketing firm Cheetah Digital has acquired Wayin, a company that provides zero-party data collection and activation.

Biggest GDPR fine yet: British Airways to pay £183m for data breach

July 9, 2019

British Airways is facing a record fine of £183m for last year’s breach of its security systems, which lead to the theft of customer data from the airlines website.

ITV joins up audience data on mobile and smart TVs with Meetrics

June 27, 2019

ITV has partnered with European ad verification company to become the first broadcaster in the world to make use of the IAB Open Measurement SDK, which is considered the most rigorous standard for In-App viewability measurement.

Cannes Lions Winner: Black & Abroad ‘Go back to Africa’ scoops top data prize

June 25, 2019

This year’s Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the “Go back to Africa” slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.

Adform launches ‘Trusted Partner Program’ with nine companies

June 13, 2019

Ad technology platform Adform has launched its Trusted Partners Program, allowing global advertisers to consolidate and optimise their outsourced services and integration processes.

GDPR one year on: A four-letter word, or a surprise boost for savvy email marketers?

June 13, 2019

A year on from the new EU data privacy rules, new data shows consumers have greater confidence in the email marketing they receive. Rob Massa General Manager, BounceX EMEA looks at consumer perspectives of the impact of GDPR and top tips for optimising email post GDPR.

Privacy

‘Blazing rows and bedroom chatter’: Google smart speaker recordings leaked

Cheetah Digital buys Wayin to boost personalised marketing

Biggest GDPR fine yet: British Airways to pay £183m for data breach

ITV joins up audience data on mobile and smart TVs with Meetrics

Adform launches ‘Trusted Partner Program’ with nine companies

GDPR one year on: A four-letter word, or a surprise boost for savvy email marketers?

Whitepaper: The rise of data enabled TV advertising

GDPR ‘has boosted ads and lowered costs’- report

Quantcast Choice Premium offers ‘simpler consumer consent management’ for publishers