Microsoft and Dutch boy band pranks users to warn of online privacy dangers
Microsoft teamed up with popular Dutch boy band B Brave this month to launch an elaborate stunt to warn the public abuot keeping their personal details safe online.
Privacy
Smart tech: Brands must work to realise its potential
While UK consciousness of smart tech is approaching saturation with 99% of consumers now aware of it, only 33% have reached an advanced level of familiarity — indicating that further development is required to boost usage and understanding of its benefits.
Twitter opens verification for all: How to get a blue tick
Twitter is finally giving everyone a chance at the coveted blue verified badge, offering an online application for its users that will grant them presigious tick.
Brits ‘saving 2.2 hours per month’ via apps and online tools
UK consumers are now saving an average of 2.2 hours per month thanks to disruptive apps and online tools, with over two thirds (68%) of them feeling no loyalty to traditional brands when it comes to switching for the convenience these apps and online tools offer, according to new research.
Future tech: 5 ways immersive experiences are changing the marketing rules
The rise of new technologies such as virtual reality, Artificial intelligences and wearables are rewriting the rules of marketing, according to a new report.
Tackling mobile ad blocking: Consumer control and “common sense” are key
Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to consumers, according to a major study by the Internet Advertising Bureau UK.
EU secures more protection for citizens in US data sharing pact
The US has finally agreed to the terms behind a data sharing pact with EU countries, which aims to protect citizens following governmet spying revalations.
DMA comment: What does Brexit mean for the marketing industry?
Following the result of the EU referendum this morning and the UK’s choice to leave the union, please find below some comments on what this means for the marketing industry from the CEO of the DMA, Chris Combemale.
Quarter of Brits turn to social media to understand EU referendum- report
One in four Brits (26%) used social networks such as Facebook and Twitter to share and receive information about the EU referendum in the run up to polling day according to a national survey. And 6% said the information they found through social media played a role in changing their minds about which side would … [Read more…]
The Netimperative poll: How will the EU referendum affect the UK digital industry?
With just over one week until the UK votes on its EU membership, just how will the result impact the country’s digital industry? Vote in our poll below…