Online news trends: Daily Mail readers also start reading Guardian after Trump election
Britain is becoming less trusting and beginning to question news outlets, as a consequence, we are changing our paper preference, according to new research.
media
Samsung debuts new VR content platform
To coincide with the launch of its new S8 smartphone, Samsung has launched a new VR content service in UK, SamsungVR.com and Samsung VR application.
Digital skills gap: UK universities failing students and tech businesses
New research has exposed how Britain’s university system is outdated and not fit for purpose, with 48% of graduates lacking skills to secure some of the country’s most sought after jobs within the tech and marketing industries.
Twitter mulls paid-for version to boost flagging revenues
Twitter is considering the launch of a premium version of its Tweetdeck platform, raising the possibility that it could run a subscription service for the first time.
Digital publishers “optimistic for the year ahead”
Growth forecasts for UK digital publishers have increased for the 12 months from December 2016, driven by an annual rise of 28% in sponsorship revenue.
Mars “emotions” study shows which ads sell with 75% accuracy
A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.
Top 10 UK online retail searches in UK: “Washing machine” leads the way
Homeware items such as toasters, cookers account for a quarter of all online retail searches in 2017 in the UK, with one in five searches for furniture, according to new research.
Germany: Mobile accounts for more than half of all ad spend
Mobile ad spending in Germany will reach €3.2 billion ($3.5 billion) this year, representing more than half (57.2%) of all digital ad spending for the first time, according to new research.
One month on: How did the Super Bowl ads perform on social media?
The Super Bowl is one of the biggest ad nights of the year. One month on from the sporting spectacular, how well did the big budget ads amplify their message on social media? New stats from YouGov reveals some surprising results.
Facebook takes on Snapchat with “Messenger Day”
Facebook has launched its own temporary messaging service, less than a fortnight after rival Snapchat floated on the stock exchange.