While most brands agree that social media is a critical channel, many aren’t leveraging the strengths that are unique to each platform. This infographic from SUMO Heavy breaks down the different social media platforms and identifies the best strategies for brands to implement on each.
Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report.
Adobe has partnered with 15 inventory suppliers, including supply-side platform (SSP) and exchange partners, to offer advertisers full supply side transparency.
Snapchat is still more popular among US teens than Instagram, despite a number of copycat features developed by its Facebook rival, according to new research.
Guy Washer, Managing Partner at Sapio Research shares his top tips to ensure that your market research delivers successful results
World famous guitar brand Fender is working with GlobalWebIndex (GWI) and digital agency Found to drive awareness around its new American Professional range.
Ikea will start experimenting with selling its famous flatpack furniture through third-party online retailers as part of a wider push to become more accessible to shoppers.
In 2017, mobile will make up more than half of all digital ad spending in the Nordic countries of Norway Sweden and Denmark, according to eMarketer’s latest digital ad spend forecast for EMEA.
Ben Harrington, Managing Director at BlueSocial offers 4 tips for businesses using social media to manage customer service.
Over 2 in 5 (41%) of marketers find mobile programmatic more confusing than on desktop, but over 60% plan to increase their ad spend in mobile programmatic over the next year, according to new research.