In a bid to improve online publishing standards and advertising practices, a number of major news brands in the UK have adopted new best practice guidelines set by the AOP and JICWEBS.
Cambridge Analytica, the firm at the centre of the Facebook data breach is shutting down, but has been told it “cannot be allowed to delete their data history by closing”.
Contextual editorial video content dramatically increasing a consumer’s engagement and recollection of video advertising on a web page, according to new research.
Two in five (40 per cent) of UK consumers are already planning to request personal information within six months of GDPR coming into force.
While consumer attitudes towards advertising have stayed consistent over the last year, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement, according to new research.
People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to eMarketer’s latest time spent with media forecast.
YouTube is now letting advertisers buy YouTube ads specifically for viewers watching on TV screens, in a bid to grab a larger share of traditional TV ad budgets as more people watch internet video on a TV screen.
Though digital consumption habits in Switzerland are high, ad spending patterns have not followed suit, according to new research.
Canadian data firm Aggregate IQ spent $2m (£1.4m) on pro-brexit political adverts for Vote Leave and other groups on Facebook during the EU referendum, an executive from the social media giant has told MPs.
With one month to go until new data protection laws come into force, UK businesses are being urged to protect themselves against cyber crime after new statistics show over four in ten (43%) of businesses and two in ten charities (19%) suffered a cyber breach or attack in the past 12 months.