The development of new technologies has resulted in multiple channels and devices for consumers to interact with, giving marketers access to more data than ever before. With the imminent implementation of the general data protection regulation (GDPR), marketing departments will have to significantly change how they collect, store and process any data. Here, Nigel Crockford, … [Read more…]
Over the last year social media has taken a battering with fake news, data scandals and brand safety concerns causing many to question social platforms.
With the Royal Wedding just days away, Hitwise, the UK’s leading online behavioural insights provider, has investigated the most popular questions and searches the UK has ahead of the royal weekend.
UK viewers will switch off from viewing the World Cup as soon as their team is knocked out, according to new research.
‘Love’ is the most used word on Twitter, followed by other positive expressions ‘thank’, ‘happy’ and ‘great’, according to new research.
Recent months have seen voice search hitting the headlines but the platform that’s actually a key driver of search is TV. Kevin O’Reilly, Chief Strategy Officer at TVSquaredexplores the best strategy for driving search marketing goals via TV.
Steel Media and Maysalward have launched of Pocket Gamer Middle East, a site about and for the Arabic-language mobile games scene.
David Luiz, Mesut Ozil and Eden Hazard are among the top UK Premiership players in the first of a new football social media influencer index.
The BBC, ITV, and Channel 4 are in discussions over the possibility of creating a British TV streaming service to do battle with Netflix and Amazon in the UK, according to news reports.
Oath has launched a new campaign with HP to deliver an Augmented Reality (AR) experience to inspire millennial families to think creatively about printable paper craft, the first in the UK since the company announced the international roll-out of its AR formats at Mobile World Congress.