media
Bridging the digital skills shortage: How should businesses equip their employees?
Whilst Millennials and Generation Z expertly use digital technology – as, for the most part, it’s had a natural introduction into their lives – the older generation can often experience difficulties with unfamiliar workplace technology and software. Gavin White, Managing Director at Autotech Recruit, looks at how business owners can successfully bridge the skills gap.
Bid Caching – An innovation in programmatic or reopening the trust wound?
Over the summer, a new programmatic marketing technique called ‘bid catching’ sparked controversy. The innovative but potentially opaque process extended the life of failed ad auction bids by tweaking the ad criteria. Oliver Gold, UK MD at YOC explains why this breached trust and offers a way to prevent it happening again…
Netflix now accounts for 15% of global internet traffic
Netflix is consuming 15% of the global internet’s traffic, ahead of YouTube, according to new research.
Brexit and the UK consumer: How will it change marketing?
As debate rages over what kind of Brexit the UK faces, consumers are increasingly polarised over the impact on the economy and society — and how that impacts the marketing industry.