media Archives - Page 35 of 304 - Netimperative

Why festive advertising is as much a game of strategy as it is story

December 21, 2018

Is it time to set a ‘gold standard’ for digital Christmas campaigns, and what this might look like? Dominic Tillson, Head of Insight at Inskin Media could hone in on the creative opportunities that digital platforms offer advertisers during the festive season, and how these can match or even exceed the emotional experiences created by … [Read more…]

High street retailers dominate the festive cheer across social

December 21, 2018

The death of the high-street might not be upon us just yet this holiday season with Primark taking the crown as the brand whose Christmas related posts garnered the biggest engagement levels with over 1.5 million interactions (likes, comments views, shares) on Instagram.

Dancing Russian robot unmasked as a ‘person in a suit’

December 13, 2018

A Russian robot named ‘Boris’, claimed to be a high tech invention on state TV has been revealed as a man in a suit.

How fintech firm ANNA made a debit card that ‘miaows’ like a cat

December 13, 2018

ANNA Money created a debit card linked to an app that miaows when you spend money, designed to help business owners keep on top of their spending.

Top 20 TV programmes for tweets: Love Island beats politics

December 12, 2018

New data published today by Kantar Media shows that reality television has driven the highest level of social media engagement over the course of the past year, closely followed by current affairs programmes.

BT unites C4 and ITV stars for favourite Christmas moments

December 11, 2018

BT has launched a new ‘Christmas Connections’ campaign in partnership with Channel 4 and ITV alongside some of the UK’s best-loved TV personalities.

YouTube faces fan backlash over 2018 ‘Rewind’ video

December 11, 2018

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website’s history.

Top tips: 5 social trends for 2019

December 10, 2018

Michael Kruger, Head of Digital at LEWIS Global Communications looks at social media trends for 2019.

Top 10 Christmas ad rankings: John Lewis secures top social media spot

December 7, 2018

John Lewis has come out top in the battle of the UK Christmas ads, generating 135% more engagements for the brand on social media in the five minutes immediately after each ad airing, according to new data.

The role of reviews: Google more trusted than trip advisor for star ratings

December 6, 2018

Over half (57%) of online users trust a 3 – 4 star review, while only 10% trust a 5 star-rating, which Google being the most trusted platform, according to new research.