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media

UK tech brands embrace social media, but aren’t being social

August 5, 2010

While 90% of technology companies have a presence on two or more social networks, a significant majority are just not being social and are failing to use these channels to engage in a two-way dialogue with customers and followers, according to new research. The benchmark study from PR and marketing agency Wildfire , analysed the … [Read more…]

Uncategorized brands, content, Facebook, marketing, media

Vodafone and BBC agree to set new standards

December 16, 1999

WAP capability on mobile handsets will also allow customers to see supporting graphics with text stories and hear audio reports. By 2002, the introduction of 3G mobile phones with full multi-media capabilities will allow complete broadband access to Internet services, enabling customers to hear and see audio and video news stories on demand using voice-activated … [Read more…]

News, Video BBC, broadband, media

Sports Internet set for Yahoo global deal

December 14, 1999

The company declined to disclose details of the deal, but issued a statement confirming it was in talks with the leading search engine about “a commercial arrangement regarding the distribution of content”. Sports Internet runs around 20 co-branded sites for UK football clubs through its PlanetFootball network, which attracted 840,000 users and generated approximately 16m … [Read more…]

News, Search content, global, government, media

Women get Ready2 shop, socialise and divorce

December 14, 1999

Divorce, health, beauty and socialising are just some of the topics which will be covered in the Ready2.com umbrella site which is set for launch next April. Ready2Shop, which was founded by fashion commentators Trinny Woodall and Susannah Constantine, will remain as a separate brand but will link to the various channels within the main … [Read more…]

News Europe, media

Freeserve adopts advertising alternative to the banner

December 13, 1999

Created by iWeb Ltd, the iNotes are delivered to users’ screens while they are browsing. iWeb claim they not only generate a click-through rate ten times greater than banners, but are regarded by users as ‘unobtrusive’ and ‘valuable’. Users can choose whether to receive the iNotes, which are in rich-media, and then allow it to … [Read more…]

News advertising, content, media, UK

PA New Media and DAG join forces

December 7, 1999

DAG, whose experience lies in digital entertainment, have recently received further funding from venture capitalists New Media SPARK who specialise in young software and internet companies.

News Entertainment, media
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