B2B and B2C marketing aren’t as different as many might think, so why is it that so many B2B marketers choose to focus on making their email campaigns information-heavy instead of more visually compelling? Dan Binns, Account Director, Epsilon International explains how consumer tactics can be used to maximise B2B campaigns.
Over two in five (42.6 percent) of Brits are now shopping online at least once per week and the average shopper is now spending £71 per month on online goods, according to new research.
Google has become the first major brand to fail in its attempt to integrate email with emerging media channels, following the collapse of its Google Wave application. Ryan Deutsch, VP of Emerging Media, StrongMail, looks at how other brands could learn from Google’s mistakes”
Property website Rightmove has introduced an innovative new search tool to its website. Draw-a-Search allows people to sketch out their own search shape on a Google Map and perform property searches on that specific area.
Global travel content provider, Columbus Travel Media (CTM), has relaunched its digital consumer travel resource, the World Travel Guide, with user generated content and upcoming mobile apps.
Research released today revealed the true cost to the UK’s economy of the rise of social media as over half of British workers confessed to accessing social media profiles at work, with many spending so much time friending, Tweeting, adding photos and video, as well as updating their profiles, that companies’ productivity was suffering as … [Read more…]
Research released today revealed the true cost to the UK’s economy of the rise of social media as over half of British workers confessed to accessing social media profiles at work, with many spending so much time friending, Tweeting, adding photos and video, as well as updating their profiles, that companies’ productivity was suffering as … [Read more…]
Research released today revealed the true cost to the UK’s economy of the rise of social media as over half of British workers confessed to accessing social media profiles at work, with many spending so much time friending, Tweeting, adding photos and video, as well as updating their profiles, that companies’ productivity was suffering as … [Read more…]
While 90% of technology companies have a presence on two or more social networks, a significant majority are just not being social and are failing to use these channels to engage in a two-way dialogue with customers and followers, according to new research. The benchmark study from PR and marketing agency Wildfire , analysed the … [Read more…]
While 90% of technology companies have a presence on two or more social networks, a significant majority are just not being social and are failing to use these channels to engage in a two-way dialogue with customers and followers, according to new research. The benchmark study from PR and marketing agency Wildfire , analysed the … [Read more…]