What lessons can brands learn from this summers World Cup marketing failures? Mark Terry-Lush, CEO at Renegade Media, takes a closer look at sport as a branding tool, and how marketers can do to avoid scoring more own goals ahead of London 2012.
Online retailers should not rely on search to drive business, with the latest quarterly survey from IMRG and The British Population Survey showing that the use of social media has increased fourfold in the last two years.
A new whitepaper from Daryl Willcox Publishing argues why PR professionals should embrace the world of blogging.
Britain is a nation of ‘techthusiasts’, but many feel that they are being left behind by the digital revolution, according to a new survey conducted by Consumer electronics retailer Best Buy.
Britain is a nation of ‘techthusiasts’, but many feel that they are being left behind by the digital revolution, according to a new survey conducted by Consumer electronics retailer Best Buy.
Britain is a nation of ‘techthusiasts’, but many feel that they are being left behind by the digital revolution, according to a new survey conducted by Consumer electronics retailer Best Buy.
Internet firms Facebook and AOL are discussing a strategic alliance aimed at boosting their online advertisement business, according to a news report.
B2B buyers are consuming content in many forms online and it is becoming more apparent that B2B marketers need to distribute content wherever their potential customers are looking. With the B2B market being a highly competitive one distributing quality content online is crucial, doing so will give brands a greater reach and enable users to … [Read more…]
Webuyanycar.com is to launch an aggressive affiliate marketing programme, complementing its TV, radio and social media activity. Specialist affiliate marketing agency R.O.EYE was appointed to develop and run the company’s new campaign after a competitive three-way pitch.
The new look British Red Cross website, goes online today (Monday 09 August 2010) aiming to provide simplified functionality, better access to information and integration with social media channels.