Android ‘overtakes iPhone ad revenue’
Google’s Android ad revenue has surpassed that of Apple’s mobile devices, despite the iPhone accounting for more ad impressions, according to new data from ad network Millennial Media.
media
Ofcom rejects YouView ‘anti-competitive’ complaints
Ofcom will not investigate YouView, despite claims from rivals that the TV-on-demand scheme from BBC, ITV, C4 and Five is anti-competitive.
River Island creates ‘in-store experience’ with online videos
River Island has added videos to its new website to help bring its online experience closer to that of shoppers in-store.
Thomson Local debuts business search app
ThomsonLocal has announced that it has launched a local business search app for iPhone users, enabling them to access the company’s database of over 1.8 million UK business listings.
Nissan launches ‘first Flash enabled app’
Nissan has launched what it claims to be the world’s first Flash application for Android mobiles.
Augemented reality app lets users try on ‘virtual jewellery’
Technology firm Holition has partnered with high end jewellers Boucheron to launch an app that lets web users ‘try on’ jewels in real time.
Two in three publishers planning a iPad app- survey
Many UK publishers are planning to launch on a mobile platform, with the iPad, iPhone and Android being thetop three platforms top three platform picks, according to new research.
Right to reply: News of the World paywall- a sign of things to come?
The News of the World has followed News Corp stablemate The Times behind a paywall, with access to the site now costing £1 for 24 hours or £1.99 for four weeks. Steve Elsham, head of media at SAS UK looks at how newspapers can do more with digital media and their reader data.
Do targeted ads work? Brand advertisers ‘fail to reach their audiences online’
Nearly six in ten Britons (60 per cent) believe online advertising is neither relevant nor well targeted, according to a new YouGov survey.
Right to reply: Location-based social networking “dream come true” for criminals
Experts at security testing specialist NGS Secure, a NCC Group company, have warned users of location-based social networking applications such as Foursquare, and the recently launched Facebook Places, that fraudsters can use their location updates to engineer theft.