Social Media ‘drives just 3% of retail site visits’
Social media interactions are a primary influence for just three percent of visitors to e-retail websites in the UK, according to new research.
media
The Economist embarks on real time Twitter debate project
The Economist has partnered with AdGent Digital, launching a new feature on its site allowing readers to tweet comments in real time to a live debate.
Home insurance to see a surge in online searches
The number of searches made online by UK consumers for home insurance-related products is expected to rise in the early part of 2011, according to new research.
O2 and Virgin Media big winners at broadband awards
O2 and Virgin Media took two awards each of the seven on offer in the first Broadbandgenie.co.uk Home Broadband Awards, announced this week.
Freelancers to benefit from social media boom- survey
Social media is predicted to boom across UK businesses in 2011, with freelancers set to benefit from a raft of new short term vacancies as firms look for flexible solutions.
Top tips: An introduction to ad exchanges
As the digital landscape becomes more diverse and sophisticated, ad exchanges have become an increasingly popular way for advertisers and publishers to match their needs. Ross McNab, VP Business Development at Mediamind, offers a guide to the ad exchange market as it stands, and how to get the most out of it…
Case Study: Inception ‘falling wall’ ad gets 22% dwell rate
To promote last year’s blockbuster movie Inception, Warner hired CBS Interactive to run an innovatiove online campaign. This case study highlight how the campaign generated impressive dwell and click-through rates that beat expectations.
Content firm Demand Media shares soar on IPO
Online content publisher Demand Media went public this week, debuting at a higher-than-expected price of $17 per share.
Facebook to launch own-brand mobile with HTC- report
Mobile phone maker HTC is set to unveil two new Facebook-branded handsets as part of a deal with the social networking site next month, according to a news report.City AM reports that the tie-up will be announced at the Mobile World Congress in Barcelona next month.
Top tips: Nailing down ad effectiveness- Looking beyond clicks
When it comes to measuring the effectiveness of online ads, are clicks revealing the true picture? Ariel Geifman, Principal Research Analyst at MediaMind Research, argues that exposure, not interaction, holds the key to insightful analytics…