In the age of real-time communication, when consumers can communicate with – and about – brands via a myriad of digital channels and social networks, will market research be replaced by more innovative ways of garnering customer insights? Piers Alington CEO of Feedback Ferret explores the issues.
Tremor Media has bought mobile video firm Transpera, as the online ad network expands to mobile.
PRFilter, the first press release search engine, has been launched this week, designed to let web users find recent and relevant press releases.
TweetDeck is to be bought for $30m (£19m) by Silicon Valley firm UberMedia, according to a news report.
JPMorgan is planning on starting a fund of between $500 million and $750 million to invest in internet and digital media companies, according to a news report.
Marketing agency balloon dog has supported Aviva with an augmented reality campaign designed to raise awareness of the insurer’s comprehensive product offering within the technology sector.
Online coupon firm company Groupon has elected Howard Schultz, the CEO of Starbucks Coffee, to its board amid media reports that it is preparing for an initial public offering in the spring.
Metrodome Distribution, the film distributor behind movies such as Donnie Darko and Monster, has appointed White Hat Media as its first social media agency to boost online presence of film releases and encourage audience participation.
Global beauty brand Avon has launched a new social media platform to consumers, Avon Connects, allowing customers to virtually ‘attach’ to an Avon Representative online.
Apple has blocked Sony’s e-reader iPhone app as it allows people to read books bought through Sony’s store, rather than Apple’s “in-app purchase” payment system.